...Or What?

On the tag of a recent garment purchase:

(Manufacturer/website name has been changed to protect the blogger.)

I have, in my time, registered dishes and kitchen appliances and various household goods. But never a piece of clothing.

If there were any mention of a warranty, on this or another label, then registration might make a glimmer of sense. (Though a simple receipt should suffice for a warranty claim.)

Is this a marketing ploy, designed to get my email address and other info, so the manufacturer can bombard me with special offers?

Or is something more sinister afoot?

A cyclist rides by, head down, legs working smoothly. Suddenly, a siren cuts the silence. Puzzled, the cyclist looks over her shoulder, to see a marked car behind her. The driver (a uniformed female) signals her to pull over, then climbs out of the car and approaches the cyclist. 

"Afternoon, ma'am. License and registration, please." 

"But ... I'm riding my bike. I don't have a license or registration." 

"Then I'm afraid we'll have to cite you, ma'am." 

"For what? Excuse me, officer, but who are you?" 

"I'm with the Bra Police, ma'am. Didn't you see the registration notice on your bra tag? Not a good idea to ignore these procedures, ma'am. If you can't produce proof of ownership, we may have to impound the article in question."

Perhaps I'd better head over to that website....

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